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JAY-Z RELEASES HIS FIRST BOOK

Jay-z
After raising an empire from Rap music, the rapper  Jay-z born Shawn Carter has turned to prose. His first book, "Decoded," to be published Nov. 16, is a hybrid of music history, social commentary and memoir, with an emphasis on his transition from the crack trade to the music business. The 336-page book is structured around the lyrics to 36 Jay-Z songs, each footnoted to unpack his allusions, slang and double entendres. This couplet, "No lie, just know I chose my own fate/I drove by the fork in the road and went straight," is explained in footnote 16 to the song "Renegade": "I went straight—stopped selling drugs—but I also didn't accept the false choice between poverty and breaking the law." Microsoft put up about $1 million for the marketing of the book.
In the past, he had rejected proposals to write a conventional business-strategy book. "Our ambition was never to just fit into the corporate mould, it was to take it over and remake that world in our image," (perhaps as black people with a HipHop culture of its own) as he writes in a footnote to "Operation Corporate Takeover," a song that rhymes "reverse merger" with "no need to converse further."

To read excerpts from his book click here.

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